Econet announced today 12 February, subscribers will be able to take part in an Augmented Reality (AR) treasure hunt game, hence will make it the first mobile operator to launch an augmented reality game in Africa.
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Augmented Reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
If the first thing you think of when you hear “augmented reality” is the mobile game Pokemon Go, you are correct.
Those of you who follow tech trends may know Pokemon Go the extremely popular AR game that drove a large part of the world crazy a few years ago and that’s what we liken the new treasure hunt game that Econet has released to.
If you’re not familiar with Pokemon Go, I’ll just explain how the Treasure Hunt works; on your phone, you’ll be able to fire app the web-based game in your browser and once in-game a map opens and if you hunt down treasure by going to certain locations and collecting the Yo Play Atoms – which are boxes containing rewards.
You’ll have to fire up your camera or be within a certain distance to collect an item. You’ll be able to redeem real-world prizes once you’ve turned in your virtual collectibles at Econet shops.
This gamification would otherwise be a boring normal give away is definitely a first especially when you take into consideration the tech being used.
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The way it’s been done takes the context into consideration in a manner that many will appreciate. One such instance is the treasure-hunt being web-based and not requiring users to download an app. This takes into consideration the fact that data is expensive at the moment and would deter a number of people from playing the game. It also takes into consideration that the treasure hunt has a time limit thus an application isn’t really necessary – we already have too many ghost apps on our phones anyway.
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We’ll test out the treasure hunt experience once it goes live and we will share with you our feedback.