Theis one step closer to reality. After a , Samsung has now made its Unpacked event official — the brand will reveal its first phones for 2020 on Feb. 11 in San Francisco at 11 a.m. PT. The event will take place at the Palace of Fine Arts (not a real palace). Samsung made its announcement on Saturday, days before the annual show in Las Vegas begins.
Industry watchers expect the company to unveil a trio of Galaxy S11 phones in three sizes, as well as a, which .
The invitation mirrors the promotional video leak, in which the letters “Glxy” are interspersed with two images that resemble Samsung’s phone packaging. Looking for hints, it’s possible that the box on the left with the rounded corners represents the Galaxy S11 family — the Galaxy S design often has more rounded edges than the Galaxy Note series.
The box on the right, with the squarer corners and diamond-shaped orientation, could represent Samsung’s foldable phone, which is expected to have a square orientation when closed.
Samsung’s Unpacked launch event will take place weeks before Mobile World Congress, the world’s largest mobile trade show, which runs Feb. 24 to 27 in Barcelona. Revealing its first major phones of 2020 ahead of the global gathering gives Samsung an advantage over its competition and a chance to lead the pack with. By announcing first, Samsung can claim to innovate, while others follow.
5G support and foldable designs are this year’s most important phone trends, along with advancements in photography. Although thehas clipped the wings of Samsung’s biggest threat in 2019, the brand still feels pressure from Apple’s iPhone, Motorola’s foldable Razr and OnePlus’ phones that offer high-end features for hundreds of dollars less than Samsung’s premium price tag.